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Briefing on the 2011 new release of the printing equipment market

2019-07-27
2011 product release new product review

In the blink of an eye, 2011 is about to pass. Looking back at the trend of the office market this year, there are still many hot spots worthy of our aftertaste. Looking back on this year, we have seen that the new products in the printing market are updated more quickly, and the output quality of new products is more exquisite. Each printer manufacturer is also paying more attention to its responsibility for environmental protection. In short, the gratifying changes are happening quietly around us.

In 2011, we saw the emergence of new black-and-white inkjet products that are more concerned about environmental protection. We have seen the maturity of Wi-Fi wireless printing. We have seen high-speed new printing products of 1 second, 1 second, 60 seconds and 61 pages. It is possible to infuse the original ink. Below, Xiaobian will lead you to briefly review the new product launches of various manufacturers this year.

Black and white attack, green future, Epson

On February 22, 2011, Epson (China) Co., Ltd. held a new conference on black and white inkjet printers with the theme of [Black and White Attack on Green Future" in Beijing. At the press conference, Epson released the industry's first black and white inkjet printer K100, black and white inkjet machine K200.

These two machines are a new challenge for Epson's inkjet products to laser products. In the past, inkjet printing products were able to print at a low cost. However, this Epson machine gave up the function of color printing and can only print in black and white. It is enough to see Epson launching black and white inkjet products. The determination to challenge laser printing products.

In April 2011, Epson once again launched a new challenge to low-cost printing. Epson released the first inkjet printer L101 and inkjet integrated machine L201 with the original ink cartridge system in the industry. The biggest highlight of the two machines is the design of a new independent ink supply system for the printer, users can add ink after the consumables are exhausted. According to official data released by Epson, the cost of two machine sheets is less than 2 cents, and the color printing is less than 5 cents. Epson once again created the lowest cost in the industry.

In June 2011, Epson continued to develop the A3+ format professional photo printing field and released the Epson Stylus Photo R2000, which not only continued the high quality of professional photo printers, but also won the favor of many high-end people with the new features.

Epson's professional photo printer R2000 uses Epson's unique micro-piezo print head. With the intelligent ink drop conversion technology developed by Epson, the print head can produce 1.5 microliters of ultra-small ink droplets. This design not only improves the design. The accuracy of the printed product also effectively reduces the waste of ink. In addition, in order to cater to the trend of wireless printing popularization, Epson has installed a wireless application module for the R2000 professional photo printer, which makes the popularity of wireless printing truly benefit the users.

In July 2011, Epson introduced the new generation of learning inkjet printer ME 35 and inkjet integrated machine ME 350 in response to the informationization process of education in the Chinese market and the learning needs of primary and secondary school students. The new product continues the Epson learning inkjet printer's "affordable, affordable" concept, on the basis of inheriting all the advantages of the previous generation of products, further reducing the cost of consumables purchase, breaking the original cartridge with a black ink price of 29 yuan / branch The price bottleneck has truly fulfilled its own philosophy, making it affordable for students and home users.

Epson has refined its market classification this year and has launched new products on different product lines. Based on this year's market feedback, we have seen that Epson offers users more choices in terms of reprint quality, print speed, and post-consumer cost.

For you for the future

On May 5, 2011, the Lenovo Printer Strategy and New Product Launch Conference was held in Beijing. At this conference, Lenovo not only introduced the first domestically-recognized 60PPM ink color printer, but also released a new series of low-carbon printers with blast and wisdom. Lenovo will help users to work efficiently and produce low-carbon printing.

In 2011, it was the second decade of Lenovo's printing. From the pioneers of the industry to today, the market share of the Lenovo printer market has ranked second in China. At this press conference, Chen Xudong, vice president of Lenovo Group and China, said in his speech: In the past 20 years, Lenovo has always led the development direction of China's printing industry. At the same time, the Lenovo printing business has rapidly grown into an important part of Lenovo's entire industrial structure. Together with PC, Music Phone, LePad and other products, it provides users with a complete application experience in the Internet era; in the future, Lenovo printing business will continue Work hand-in-hand with PCs, large customers, etc., to jointly improve the efficiency of office and improve the quality of life.

The newly released RJ600N ink color printer will undoubtedly become a milestone in the history of color printer development. Lenovo RJ600N ink printer for medium and high-end office users, can achieve 60PPM output speed, can achieve 60PPM black and white color at the same speed printing, can be said to be the fastest desktop office printing equipment. The highest print resolution is 1600x1600dpi, giving users the most realistic print colors, leading printing technology and innovative ink supply.

This year is the second decade of Lenovo's printing. By reviewing the road that Lenovo has printed in the past 20 years, it has also reflected the hardships of the Chinese printing industry for 20 years. Although Lenovo released a 60-second 60-page ultra-fast film printing product, it is still not on the market today, and we don't know why. However, we still hope that Lenovo can launch more new products, enrich the printing product line of our domestic brands, and let us have more choices when purchasing printed products.

Perfect, brother

In April 2011, Brother (China) Commercial Co., Ltd. launched a new printing product in April. In the launch of the three product lines including inkjet all-in-one, laser printers and color laser printers, new products were released.

At this conference, Brothers launched the "Jian Yin" series in the inkjet all-in-one machine, trying to help users solve the high printing cost and complicated operation difficulties, so that young and fashionable users can easily control the use of printing products. The four machines are the simple and value-priced MFC-J220, the classic and stylish MFC-J265W, the innovative and efficient MFC-J410 and the MFC-J615W with all-round network.

In the field of black and white laser printing, the brothers introduced two double-sided black and white laser printers: HL-2240D and HL-2250DN. These two machines are not only optimized in output speed, but also fully support automatic double-sided printing, long-life drums. The design of the powder separation consumables also allows these two desktop smashing products to save more consumables and energy consumption while outputting faster.

In the field of color laser printing, the brothers withdrew from the HL-4150CND and HL-4570CDW, DCP-9055CDN and MFC-9465CDN color laser integrated machine. These machines not only have higher print output, but also all have the network printing function as standard. They fully consider the user experience and provide users with more convenient use.

In August 2011, after the national product tour exhibition, the brother company held a new [Ten perfect and perfect" brothers new product launch conference in Beijing. At this conference, the brothers released a new "all-round" series laser MFP, "Yue" series laser printers, color laser printers. "Jian Yin" inkjet machine, "Shang Yin" series A3 inkjet MFP and label printers and other new products.

Brothers has released as many as 19 new products this year, greatly enriching its printing product line. This year, the brothers in the low-end "Jian Yin" series of products, also joined the wireless printing module for the first time, so that entry-level users can also enjoy the convenience of wireless printing, let us have more product choices in the entry-level market.

Black and white beauty A3 black and white LED printer OKI

In March 2011, OKI held a new conference on the "Black and White Beauty" A3 black and white LED printer in Beijing. At this conference, OKI released two new A3 format black and white LED printers, B820dn/B840dn.

The B820dn/B840dn A3 format LED printer adopts the industry's advanced LED technology to meet the needs of the government, education, finance and other fields, while benefiting the professional demand for design drawings output from the manufacturing industry. In addition, these two LED printers have an output speed of 35 pages per minute and 40 pages, and are equipped with a double-sided printing unit as standard. Such a configuration is rare in current printing products of the same price.

At the same time, both products are from OKI's CO2 zero-emissions workshop. OKI advocates low-carbon production in the production process. All of its products have passed the dual recognition of the European Energy Star Program and China Energy Conservation Certification. In terms of environmental protection, OKI is superior to other manufacturers.

On May 24th, 2011, a new product launch conference was held in Beijing, [Simple and beautiful, double-sided and ultra-thin". At the meeting, OKI released five new products. The five products released this time include A4 black and white LED printers B411dn, B431dn, and three A4LED printers C310dn, C330dn, C530dn. These five products are located in small and medium-sized commercial offices, and will be used for ordinary office users as well as finance, telecommunications, Manufacturing, distribution and other industries offer more choices.
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